Take a moment and walk to your television. Behold the screen as it vacantly gapes at you with its black stare. Are you entertained? Try doing this for a few minutes. Bored already? Pick up the remote and select your most beloved channel. Revel in it. Live it up. Unfortunately, your brand is not a television. The industry is a ghostly forest where consumers merely shamble past the darkened wilderness, their eyes always looking for something interesting. Now, if you can’t gain their notice, seek their soul. Possess them. Make them revel in you. But how?